Institution
- L4 (10-12 marks):Thorough knowledge and understanding of a wide range of the institution’s aims/objectives, demonstrated by detailed reference to the product and confident use of media terminology.
- L3 (7-9 marks): Sound knowledge and understanding of several of the institution’s aims/objectives, demonstrated by solid reference to the product and proficient use of media terminology.
- L2 (4-6 marks):Some knowledge and understanding of some of the institution’s aims/objectives, demonstrated by some reference to the product and some adequate use of media terminology.
- L1 (1-3 marks):Limited knowledge and understanding of the of the institution’s aims/objectives.
Forms
- L4 (10-12 marks):Thorough knowledge and understanding of a wide range of ways codes are used to structure the meaning, demonstrated by detailed reference to the product and confident use of media terminology.
- L3 (7-9 marks)Sound knowledge and understanding of several ways codes are used to structure the meaning, demonstrated by solid reference to the product and proficient use of media terminology.
- L2 (4-6 marks): Some knowledge and understanding of some ways codes are used to structure the meaning, demonstrated by some reference to the product and some adequate use of media terminology.
- L1 (1-3 marks): Limited knowledge and understanding of how editing and/or sound is used to structure the narrative, demonstrated by superficial reference to the product and very limited use of media terminology.
Representation
- L4 (10-12 marks): Thorough knowledge and understanding of a wide range of ways that key groups are represented, demonstrated by detailed reference to the product and confident use of media terminology.
- L3 (7-9 marks): Sound knowledge and understanding of several ways that key groups are represented, demonstrated by solid reference to the product and proficient use of media terminology.
- L2 (4-6 marks): Some knowledge and understanding of some ways that key groups are represented demonstrated by some reference to the product and some adequate use of media terminology.
- L1 (1-3 marks)Limited knowledge and understanding of how key groups are represented, demonstrated by superficial reference to the product and very limited use of media terminology.
Audience
- L4 (10-12 marks):Thorough knowledge and understanding of a wide range of ways the audience are engaged, demonstrated by detailed reference to the product and confident use of media terminology.
- L3 (7-9 marks):Sound knowledge and understanding of several ways the audience are engaged, demonstrated by solid reference to the product and proficient use of media terminology.
- L2 (4-6 marks):Some knowledge and understanding of some ways the audience are engaged, demonstrated by some reference to the product and some adequate use of media terminology.
- L1 (1-3 marks): Limited knowledge and understanding of how the audience are engaged.
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