MEST 3 Section A Mark Scheme

MEST 3 Section A Mark Scheme



Question 1 - (8 marks)
Media Concepts


Level 4 (7-8 marks)
A sophisticated analysis, showing very good critical autonomy.
Sophisticated understanding of media concepts, in particular media language and institution/brand within both media products.
Supported by detailed references to both media products.
Articulate and engaged.


Level 3 (5-6 marks)
A proficient analysis, showing good critical autonomy.
Good understanding of media concepts, in particular media language and institution/brand within both media products.
Supported by references to both media products.
Clearly expressed.


Level 2 (3-4 marks)
A satisfactory analysis, showing critical autonomy.
Adequate understanding of media concepts, in particular media language and institution/brand within both media products.
Supported by references to the media product/s.
Generally clear expression.


Level 1 (1-2 marks)
A basic analysis.
Some understanding of media concepts, in particular media language and institution/brand within the media product(s).
Meaning may be obscured at times by weaknesses in written communication.




Question 2 -  (12 marks)
Media issues/debates/theories
Refer to other examples


Level 4 (10-12 marks)
A sophisticated evaluation, showing very good critical autonomy.
Detailed and sophisticated application of a wide range of media debates/issues/theories.
Supports answer with a wide range of examples.
Articulate and engaged.


Level 3 (7-9 marks)
A proficient evaluation, showing good critical autonomy.
Proficient application of a range of media debates/issues/theories.
Supports answer with a range of examples.
Clearly expressed.


Level 2 (4-6 marks)
A satisfactory evaluation, showing critical autonomy.
Adequate application of a number of media debates/issues/theories.
Supports answer with examples.
Generally clear expression.


Level 1 (1-3 marks)
A basic evaluation.
Basic application of some media debates/issues/theories.
Some examples included.
Meaning may be obscured at times by weaknesses in written communication.




Question 3 -  (12 marks)
Wider contexts
Refer to other examples


Level 4 (10-12 marks)
A sophisticated and detailed evaluation, showing very good critical autonomy.
Sophisticated and detailed application of a wide range of wider contexts.
Supports answer with a wide range of examples from other media.
Articulate and engaged.


Level 3 (7-9 marks)
A proficient evaluation, showing good critical autonomy.
Proficient application of a range of wider contexts.
Supports answer with a range of examples of other media.
Clearly expressed.


Level 2 (4-6 marks)
A satisfactory evaluation, showing critical autonomy.
Adequate application of a number of wider contexts.
Supports answer with examples from other media.
Generally clear expression.


Level 1 (1-3 marks)
A basic evaluation.
Basic application of some wider contexts.
Some examples from other media included.
Meaning may be obscured at times by weaknesses in written communication.