AS Assessment

COCO MADEMOISELLE short film featuring Keira Knightley, directed by Joe Wright.

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Media forms:
How is the mise en scene used to make the perfume seem appealing?

Media Representation:
How is Keira Knightley's character represented?

Media Institutions:
How does the advert reinforce the brand identity of Chanel?

Media Audiences:
How does the advert appeal to Chanel's target demographic?